|People respond to social networking on the internet because there is access to millions from the comfort of their homes and offices. This means that no matter what you want to accomplish as an entrepreneur, you can potentially do so on an unprecedented scale.
Within social media there is an ever expanding reach when it comes to an audience for products, services and new ideas. Think about it. Facebook has a very wide range of people that use it. The demographic information is readily available...
Facebook Primer, The Spirit of Social Media
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Today, success in nearly every endeavor is simply a matter of generating relationships.
More and more, one is no longer doing business with "a company", but rather with the people from that company. This represents a subtile yet profound shift in the way service and product industries are trending. To put it another way, a product will have considerably more value if the story of that product's development, and the creator behind the product, is known...